Marketing and Social Media Manager
The Digital Marketing and Social Media Manager’s role is responsible for developing and executing overall strategy for social media and digital marketing efforts for Loving Hearts of LA and The Durand Group. This is an opportunity for the right individual to have an impact on the brand through progressive marketing strategies across all digital media. This person will be responsible for targeting customers through the use of social media, as well as select online media opportunities, maintaining the companies websites and online branding.
The Digital Marketing and Social Media Manager will initiate search engine marketing (SEM) and pay per click (PPC) strategies to execute marketing plans. Knowledge of search engine optimization (SEO) techniques will be helpful as well as identifying new avenues and opportunities for online marketing. Good verbal and written communication skills are required.
ESSENTIAL DUTIES/RESPONSIBILITIES: (including, but not limited to)
Create and maintain all web listings and E Blast correspondences for programming, education.and development departments.
Track and monitor the success of online initiatives and report them to key staff members.
Support Marketing and Advertising consultants in executing marketing plans and promotions.
Identify and report on digital and social media trends.
Maintain institutional marketing campaign press as well as monitor and maintain all digital media outlets.
Assist in creating marketing settlements for each event.
Stay current on all social media developments and best practices.
Graphic design work.
Social Media, Interactive, Web and Public Relations skills.
Superior knowledge of web platforms.
Strong knowledge of HTML and PHP.
Knowledge of online technology, particularly blogs, social networks, virtual worlds, wiki’s, mobile and other emerging trends- including but not limited to Facebook, Twitter, Instagram and any other relevant social media sites
Superior knowledge of Social Media landscapes, networks, toolsets
Strong communication, research, presentation and creative skills.
Passion for new media that will be infectious among colleagues and clients
Knowledge of Adobe Creative Suite, especially Photoshop.
Full knowledge of MS Office required including Excel, PowerPoint, Word.
Must be creative and able to think outside of the box.
Job Types: Part-time, Contract
Pay: $24.00 - $30.00 per hour
- Marketing: 1 year (Preferred)
Work Location: Remote